First off, let me explain what a [sales] funnel is and why you should be using them in your business.
Essentially, a sales funnel is a marketing technique that allows you to control a user’s experience by having an intentional sequence of content, which in turn leads to higher sales conversions. By having controlled content, you can avoid having users go to a website homepage and navigate where they wish receiving information in a random order. The sales funnel process also enables us to run AB testing, therefore creating multiple variants of the same funnel with small differences in each that have the potential to create major conversion enhancements. This process is repeated over and over to continuously optimize the performance of a funnel and maximize conversion while minimizing the cost per acquisition (media cost).
OK, now that we got that out of the way, let’s talk traffic.
We often have new clients come to us stating their objective is to get more traffic to their website OR to get more followers on whatever combination of social media channels they might be posting on. They want these things because they believe it’s the best answer to getting more leads, more sales, and/or more ongoing customers.
This is true in part, assuming they’re getting some positive level of results from their current marketing efforts. The part that typically isn’t true is that more traffic may be what they need.