Not only do we know how to drive highly-targeted traffic, we create high-converting automated sales machines.
It begins with cold traffic being driven from TV and/or social media to a website, opt-in page, landing page, etc., then that traffic needs to be conditionally nurtured, and after that, it needs to be converted. For the majority of those who aren’t converted on the first round, that traffic needs to be followed up with and done so over a variety of media channels including email, display, and social media.
Yes, we’re going in circles with our strategy – and for many tested reasons – but if you think we’re nuts, what about the majority of brands out there who think loads of traffic to a pretty website is the recipe for conversion?
That’s only 2% of the process. It doesn’t work that way for the other 98%.
It’s like making a prospecting call and never following up. Prospects need nurturing.